Advertising frames placed within male and female washrooms (A4), and changing rooms (A3).
Vinyl applications that allow advertisers to utilise mirrors and floors within the washrooms
Vinyl wraps applied to cubicle doors.
Activations take place in the Planet Fitness gyms, either at the entrances by the turn stiles or in an open area within the gym space.
Large format indoor lightboxes/wraps that dominate the walkway back into a mall.
Opportunity to brand various key elements within the gym both outside and within the wet areas.
Tactical opportunity to reach consumers in a relaxed frame of mind where they are more susceptible to brand intake.
The ability to dominate the entrance and exit walls of washrooms, creating a big brand feel.
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