Slow-Mag is targeting a consumer that is specifically health and fitness focused. The main thrust of the six month campaign is to ‘beat the slump’ – something we are accustomed to every day. Slow-Mag are dominating the Planet Fitness gym environments through various branding and activation touch points, and with the strong creative and engaging brand messaging, it should prove to be a very successful campaign.
Duration: February - July 201
Medium: A4 Frames, Billboards, Water Coolers, Treadmill Branding, Activations
Gender: Male & Female