The washroom space was the “perfect fit” for the launch of the Kotex Makeover Project. Taking over the washrooms in cinemas and campuses nationwide using frames, mirror decals, door wraps and floor decals, the campaign was highly impactful. The message to all young, vibrant females - ”if you are not happy with it, change it” letting young women know that they are not alone and that there are Kotex products out there to assist.
Advertiser: Kimberley Clark
Environment: Cinemas, Campuses