Walking with Dinosaurs

Times Media Films selected TLC Unlimited, part of the Primedia Unlimited stable of companies, to target children and their parents for the launch of Walking with Dinosaurs, the movie in 3D, at airports and shopping centres washrooms over the busy festive period.

Times Media Films selected TLC Unlimited, part of the Primedia Unlimited stable of companies, to target children and their parents for the launch of Walking with Dinosaurs, the movie in 3D, at airports and shopping centres washrooms over the busy festive period.

A4 poster art was creatively used during the campaign, so that moms and kids could identify with the actual film poster at movie houses.

Added to this, exciting and creative mirror and floor decals – resembling a dinosaur’s foot – where strategically placed in the washrooms to capture attention and generate hype around the movie.

Advertiser: Times Media Films
Brand: Walking with Dinosaurs
Environment: Malls & Cinemas
Gender: Dual