Shield 10x more protection, selected Planet Fitness gyms to target the active individual who find themselves moving all day long. “Working up a sweat? Don’t let bad odour hold you back” is just one of their bold statements targeting male & female gym members through this campaign. Shield is the world’s first anti-perspirant activated by movement that’s protects against wetness & odour.
Medium: Watercooler Branding
Gender: Male & Female