Pharmaton Fizzi

Pharmaton Fizzi is a new multivitamin range with vitamins, minerals and Ginseng G115. Gym goers and active consumers were targeted as they hit the gyms in numbers after the December break.

Billboards were selected for big impact and water coolers for high traffic and dwell time. Pharmaton Fizzi will also be doing activations and taste testing, targeting spinning classes in the run up to the Argus in March this year.