NIVEA Men has taken over Maponya Mall

The international skin care company Beiersdorf has launched a new product: NIVEA Men Fresh Musk Roll-On. Beiersdorf comissioned TLC Media to run a three-month campaign in Maponya Mall (Soweto), by branding 3 main corridors with high impact wall wraps.

NIVEA Men Fresh Musk Roll-On targets the male consumer, and it promises a 48-hour antiperspirant protection that keeps men feeling confident and fresh all day long. TLC’s high impact and uncluttered platforms create brand awareness for NIVEA and “ownership” of the space by driving consumers into key retailers (e.g.: Clicks, Dis-Chem, and leading supermarkets) to purchase the product.

The creative artwork illustrates their sponsorship agreement with Real Madrid by showcasing top team players. Beiersdorf shares values with the Spanish football team, such as team work, a winning spirit and the search for excellence. At TLC, we are privileged to have the brand back in our environment!