With their original oven chips containing only 3% fat, McCain selected gyms as an environment in which they could build an association with health. All throughout their workout, fitness fanatics had the message embedded in their minds, being surrounded by bold visuals on billboards & water coolers.
The campaign successfully reached the precise target audience, during a period when they were most cognisant of their physical appearance and overall wellbeing – the perfect conditions in which to communicate McCain’s Original Oven Chip’s message - ‘Only 3% fat for a healthier you’.
Client: McCain Foods
Brand: Original Oven Chips
Venues: Planet Fitness Gyms
Gender: Dual (open areas)