Mango Airlines

The #iFlyMango campaign’s intent is to propagate Mango’s value proposition in a fresh, functionally rich manner that includes using innovative media outlets such as TLC’s changerooms in Edgars stores. Leveraging a primary hashtag to carry the messaging, the campaign’s intent has been to successfully flex between different mediums and channels while remaining true to the core of ultimate intent – sales and revenue as a primary driver of any marketing activity in an over-traded and economically flat market.

Advertiser: Mango Airlines
Placement: Edgars
Medium: Frames & Decals
Gender: Female