The two-month TLC Hello Doctor campaign started in April and runs through May, using A3 poster frames in baby change rooms in 20 LSM A malls, targeting upper LSM consumers; and A4 frames in 20 Netcare Maternity Clinics.
Although the primary target market is women between the ages of 25 and 40 in the LSM 8-10 bracket, the venues chosen for poster placements are dual gender, thus widening the reach of the campaign to accommodate the increasingly hands-on role played by South African fathers.
Advertiser: Hello Doctor
Brand: Hello Doctor
Environment: Malls - Baby Changerooms